The Future of Armenian Wool: Arm.wool Forum 2025
I’m writing this in late November on Day Two of the Arm.wool Forum 2025 in Yerevan, Armenia, and I’m still buzzing with inspiration. What began as a simple trip to learn more about Armenia’s wool industry has become an incredible adventure—one that opened my eyes to the country’s potential for sustainable, meaningful, and technologically forward wool production.
A New Story of Wool in Armenia
The forum made me realize that wool in Armenia is not just a raw material—it’s part of a larger and evolving story. From sheep to finished product, every step matters.
I learned about the processing of wool in Amasia (Armenia), the revival of natural dyeing traditions, and the amazing craftsmanship that turns raw wool into rugs, carpets, felted pieces, garments, and more. But what surprised me most was how this traditional craft is being paired with modern innovation.
Where Tradition Meets Technology
A major theme of the event was transparency and digitalization. Armenia is developing new IT infrastructure, including blockchain technology, to document processes, ensure traceability, and create digital records of wool production. Seeing tradition and tech woven together—literally and figuratively—was one of the most exciting parts of the forum.
Day One: Insight, Expertise, and International Voices
The first day was packed with presentations and forums led by respected industry professionals from Armenia and around the world. Notably, special participants from the Netherlands brought valuable international perspectives that enriched the discussions.
Another highlight was the organizations partnership with Rober Meeder (TIFC) and Daniel Harris (London Cloth Company). Both delivered outstanding presentations, offering deep insight into sustainable wool production, blockchain technology, textile heritage, and global industry trends.
Day Two: Hands-On Workshops and Warm Connections
Day Two shifted into hands-on workshops and demonstrations (with repeat sessions for anyone who missed Day One).
I spent the morning with the wonderful women of Goris Handmade, who welcomed me like family. They taught me how to use their horizontal loom—an experience that was equal parts fun, humbling, and inspiring. I also got to see a couple of my teachers, Diana Hovhannisyan and Lilit Peroklyan (from the Folk Arts Hub), who were weaving a belt and working on an Armenian sumak carpet.
Across the workshop hall, a team from Amasia demonstrated spinning raw wool into yarn, coaching participants with patience and skill. There were also felting workshops and a natural dyeing workshops led by the talented founders of Woolway.
A Community Driven by Purpose
What struck me most was the passion of the people involved in this movement. These are individuals who truly care about the future of wool in Armenia—about transparency, documentation, ethical production, and the jobs and livelihoods this industry creates for communities across the country.
Final Thoughts
Being part of the Arm.wool Forum has been a heartwarming and eye-opening experience. It showed me how Armenia’s wool industry is evolving through craftsmanship, innovation, and community. I’m leaving with new knowledge, meaningful connections, and a deep appreciation for the people who are shaping the future of Armenian wool—one thread at a time.




